Ali MOLAEE
Abstract
Purpose of this paper. The aim of the study is to develop a structured model that identifies and categorizes the expectations of health tourism sector entrepreneurs from governmental and provincial institutions in the city of Isfahan, Iran. Design/methodology/approach, a qualitative method was used to answer the research questions. To do this, a semi-structured questionnaire was used. Interviews were conducted in person and by phone. The sampling method was snowball, to collect the data from seven entrepreneurs. Data analysis was done using thematic analysis method. The obtained codes were reviewed by two university professors in the field of tourism. Findings. Main model is in line with the research question is the expectations of health tourism entrepreneurs from the government, which includes Facilitation of Health Tourism Regulations, Infrastructure Development, Development of Health Tourism Regulations, Health city Segmentations according to target markets, latitude of Private Sector, Calm political relations with countries, Establishing internal security, High Quality health services, Structural and administrative reform in Health tourism regulations, Establishing Coordination in related Organizations. The results show that creating a safe and stress-free environment for tourists can be a good solution for the development of this industry.
Keywords: Health tourism, Policy Development in Health Tourism, Entrepreneurship in Health Tourism, Iranian Health Tourism, Isfahan as a Health Tourism Hub
JEL Codes: L83, O21
How to Cite: Molaee, A. (2025). Designing a Model for Health Tourism Entrepreneurs ‘s expectation of Governments in the City of Isfahan. Health Tourism Journal, 1(1), 20-40.
DOI: https://doi.org/10.5281/zenodo.15699997
