The Impact Of AI-Based Price Transparency Systems on Tourist Confidence and Destination Choice
ABSTRACT [+]
Advances in artificial intelligence (AI) have transformed pricing mechanisms across the tourism and medical tourism sectors. This study investigates the impact of AI-based price transparency systems on tourist confidence and destination choice decisions.
Analysis of Factors Influencing Patient Satisfaction in Medical Tourism: A Structural Equation Modeling Approach
ABSTRACT [+]
This research investigates the determinants of patient satisfaction in the medical tourism industry using structural equation modeling. By analyzing data from international patients, the study evaluates the impact of healthcare quality, service accessibility, and cost-effectiveness.
Cognitive Health in Gerotourism: A Review of Alzheimer/Dementia Prevention and Geriatric Check-Up Tourism
ABSTRACT [+]
The rapid global increase in the 65+ population has positioned gerotourism as a strategically important field at the intersection of health and tourism. Cognitive health plays a key role in shaping travel motivations and service expectations.
The Strategic Role of The Healthtürkiye Portal and Brand in Türkiye’s International Health Tourism
ABSTRACT [+]
Developed within the scope of Türkiye’s health tourism vision, the HealthTürkiye brand and portal have been positioned as a one-stop digital platform for international patients. This study examines the strategic role of the HealthTürkiye portal and brand in global competition.
