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About
Health Tourism Journal is an international, peer-reviewed, scientific journal publishing original research in the field of health tourism. The journal is published biannually in June and December.
All submissions undergo a double-blind peer review process conducted by independent international reviewers, ensuring academic quality and ethical standards.
The journal covers interdisciplinary studies including medical and wellness tourism, international patient mobility, health services management, health tourism economics, finance, and insurance systems, health policy, sustainability, and innovation.
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Volume: 1 Issue: 1 (2025)
The Strategic Positioning of University‑Affiliated Thermal Rehabilitation Centers: The PAÜTERM Model
Mustafa Zait BALIKÇI
Views: 292
Downloads: 77
ABSTRACT [+]
This study investigates the institutional structure and strategic positioning of the Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of integrative health tourism.
Keywords:
Health Tourism, Thermal Rehabilitation, PAÜTERM, Strategic Positioning.
Expectations of Health Tourism Entrepreneurs from Governmental Institutions: A Structured Model for Isfahan
Ali MOLAEE
Views: 249
Downloads: 69
ABSTRACT [+]
The aim of the study is to develop a structured model that identifies and categorizes the expectations of health tourism sector entrepreneurs from governmental and provincial institutions in the city of Isfahan, Iran.
Keywords:
Health Tourism, Isfahan, Governance, Entrepreneurship.
The Evolution of Wellness Tourism: Integration of Digital Health Solutions
Erhan DAĞ
Views: 250
Downloads: 59
ABSTRACT [+]
This study explores the transition from traditional wellness services to digitally integrated health solutions within the tourism sector, highlighting the role of wearable technology and AI-driven personalization in shaping the future of wellness tourism.
Keywords:
Wellness Tourism, Digital Health, AI in Healthcare.
A Bibliometric Analysis of Senior Tourism: Trends, Insights, and Future Directions
Yusuf Alper BAŞTÜRK
Views: 201
Downloads: 52
ABSTRACT [+]
The senior tourism sector has continued to diversify and expand globally. This study aims to analyze research conducted in the field of senior tourism from 2014 to 2024 using bibliometric methods, identifying key trends, influential authors, and emerging research clusters.
Keywords:
Senior Tourism, Retirement Tourism, Bibliometric Analysis, Silver Economy.
Mapping Research on Health Tourism Policies: A Bibliometric Analysis via VOSviewer
Cemile TERZİER
Views: 196
Downloads: 45
ABSTRACT [+]
This study provides a comprehensive bibliometric analysis of health tourism policies for the last twenty years. The objective of the study is to reveal prominent topics, recent research trends, influential authors and popular documents using VOSviewer software.
Keywords:
Health tourism policy, bibliometric analysis, VOSviewer, health governance.
Views: 188
Volume: 1 Issue: 2 (2025)
The Impact Of AI-Based Price Transparency Systems on Tourist Confidence and Destination Choice
Aslıhan KARATAĞ
Views: 252
Downloads: 50
ABSTRACT [+]
Advances in artificial intelligence (AI) have transformed pricing mechanisms across the tourism and medical tourism sectors. This study investigates the impact of AI-based price transparency systems on tourist confidence and destination choice decisions.
Keywords:
Artificial Intelligence, Price Transparency, Tourist Confidence.
Analysis of Factors Influencing Patient Satisfaction in Medical Tourism: A Structural Equation Modeling Approach
Fatih SEYRAN
Views: 211
Downloads: 43
ABSTRACT [+]
This research investigates the determinants of patient satisfaction in the medical tourism industry using structural equation modeling. By analyzing data from international patients, the study evaluates the impact of healthcare quality, service accessibility, and cost-effectiveness.
Keywords:
Patient Satisfaction, Medical Tourism, Structural Equation Modeling.
Cognitive Health in Gerotourism: A Review of Alzheimer/Dementia Prevention and Geriatric Check-Up Tourism
Neslihan KARATAĞ
Views: 269
Downloads: 62
ABSTRACT [+]
The rapid global increase in the 65+ population has positioned gerotourism as a strategically important field at the intersection of health and tourism. Cognitive health plays a key role in shaping travel motivations and service expectations.
Keywords:
Gerotourism, Cognitive Health, Alzheimer Prevention, Geriatric Check-Up.
The Strategic Role of The Healthtürkiye Portal and Brand in Türkiye’s International Health Tourism
Şennur CANER
Views: 332
Downloads: 72
ABSTRACT [+]
Developed within the scope of Türkiye’s health tourism vision, the HealthTürkiye brand and portal have been positioned as a one-stop digital platform for international patients. This study examines the strategic role of the HealthTürkiye portal and brand in global competition.
Keywords:
HealthTürkiye, Digital Health, Strategic Management, Health Tourism Türkiye.
Views: 82