This study investigates the institutional structure and strategic positioning of the Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of integrative health tourism.

The aim of the study is to develop a structured model that identifies and categorizes the expectations of health tourism sector entrepreneurs from governmental and provincial institutions in the city of Isfahan, Iran.

This study explores the transition from traditional wellness services to digitally integrated health solutions within the tourism sector, highlighting the role of wearable technology and AI-driven personalization in shaping the future of wellness tourism.

The senior tourism sector has continued to diversify and expand globally. This study aims to analyze research conducted in the field of senior tourism from 2014 to 2024 using bibliometric methods, identifying key trends, influential authors, and emerging research clusters.

This study provides a comprehensive bibliometric analysis of health tourism policies for the last twenty years. The objective of the study is to reveal prominent topics, recent research trends, influential authors and popular documents using VOSviewer software.

Advances in artificial intelligence (AI) have transformed pricing mechanisms across the tourism and medical tourism sectors. This study investigates the impact of AI-based price transparency systems on tourist confidence and destination choice decisions.

This research investigates the determinants of patient satisfaction in the medical tourism industry using structural equation modeling. By analyzing data from international patients, the study evaluates the impact of healthcare quality, service accessibility, and cost-effectiveness.

The rapid global increase in the 65+ population has positioned gerotourism as a strategically important field at the intersection of health and tourism. Cognitive health plays a key role in shaping travel motivations and service expectations.

Developed within the scope of Türkiye’s health tourism vision, the HealthTürkiye brand and portal have been positioned as a one-stop digital platform for international patients. This study examines the strategic role of the HealthTürkiye portal and brand in global competition.