Mustafa Zait BALIKÇI
Abstract
This health tourism study investigates the institutional structure and strategic positioning of the Pamukkale University Thermal Rehabilitation Center (PAÜTERM) as a model of integrative health tourism.PAÜTERM brings together modern robotic rehabilitation, certified Traditional and Complementary Medicine (T&CM), and geothermal therapies within a university-affiliated, Ministry-certified framework.
Keywords: Health Tourism, Thermal Rehabilitation, PAÜTERM, Strategic Positioning
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